Pay Per Call Marketing –

Making Money with Phone Call Leads

(Complete Guide Below)

First Off What Is Pay Per Call?

Pay Per Call is an advertising model that allows businesses to buy inbound phone call leads from consumers who are interested in their products and services. This business model works great for business owners because they only pay for a qualified phone call that you send to them.

How Does Pay Per Call Work?

Pay Per Call advertisers create a tracking phone number that you get assigned and make requirements for the call to be credited. For example i know that when i send calls to auto glass companies i will get paid $5-$8 everytime a call lasts more than 45 seconds.

How To Promote Offers

Step 1: Find a niche/vertical (OfferVault.com is the biggest resource for finding niches and offers)

Step 2: Join/apply to an affiliate network like RingPartner.com

** Important to note: to get approved to RingPartner make sure you mention you plan to run PPC campaigns, if you don’t you may not get approved.

Step 3: Apply to a campaign (once approved in pay per call network apply to new campaigns)

Step 4: Promote the offer with SEO or Google/Bing PPC advertising

Once you have found your campaign and been approved you need to send traffic to your offer. In order to do this there are two ways i’ve mastered. #1 and fastest ways to generate calls is through Google or Bing ads. The downside to this is that sometimes you might only break even or even lose money due to the cost of the ads to produce a phone call.

This is why i teach the SEO method.. Once you find your niche you build a website and rank it in Google and Google My Business. Then the leads that you are generating become FREE. So besides a monthly hosting bill for your site of around $12 and a call tracking number that costs $3-$5 a month you will be making huge profits monthly. An example of the SEO method would be you would pick the niche “Auto Glass” and then pick a city, say Spokane, Washington then you create local lead gen site called “Spokane Auto Glass.com” and you rank the site and get a GMB listing and calls will come in you will get paid for those calls.

Step 5: Scale up your campaign or sell the leads directly to a business for often more money $.

As i just mentioned, sometimes you can find a good offer and have a good Google ads campaign running that is producing a profit. If that’s the case scale up the ad spend and generate more calls and more profit. In any other case you can find a local business owner to pay per call or sell them on a monthly flat fee to rent your site that is ranking and producing calls that that business owner desires.

The downside to this method is that it is somewhat difficult to sell to local business owners because they are bombarded daily by marketers trying to sell them services. With Pay Per Call Affilate you don’t have do a thing besides generate the traffic and send the calls and you get paid.

What Are The Best Pay Per Call Niches?

I tend to stick with local home services and auto services. My biggest PPC campaign i run is for Water Damage Restoration and i get paid $80 Per Call!

• Home Services – Water Damage, Landscaping, Plumbing, HVAC, Carpet Cleaning, Handyman
• Auto – Towing, Auto Glass, Locksmith
• Legal- Law firms, Personal Injury Lawyers ( These pay up to $350 per call!)

Pay Per Call Tracking

You will need you own tracking number so that you can deliver the calls and keep track of them. With CallRail.com you can keep track of the daily phone calls you are brining in and even record the calls so you can listen and see that calls you are sending are coming through and businesses are closing jobs from them.

Other Affiliate Networks To Join

–Palo PaloMobile.com

-Commission Junction – https://www.cj.com/

Thanks for taking the time to read through this guide, there’s much more to learn about Pay Per Call Affiliate Marketing. But i hope you got some value from this as an introduction to what it i and how it works.

If you would like to learn more about how to do pay per call successfully check out my Rank & Rent Profits course. I have a full module dedicated to getting approved to pay per call networks and becoming a successful affiliate!

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Shae Jordan Lipp

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